Start with Life+. Then the rest of the line.

Collagen core

Patented Collagen/HA Matrix — the drinks the shop is built around.

Start here · Collagen · Daily liquid · TriPlex

Liquid BioCell Life+

Protect. Stimulate. Build.

Life+ is the next chapter of the matrix: Collagen/HA plus bioactives aimed at the whole collagen lifecycle. Ask John about it when you want the most complete daily protocol — mobility, skin, and the quiet sense that the body is working with you.

• Supports joints that move freely
• Supports skin that looks firm and smooth
• Protects existing collagen while stimulating renewal
• Precision-targeted bioactives on top of the Collagen/HA Matrix

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Collagen · Daily liquid

Liquid BioCell Beauty

Glow from the matrix out.

Beauty keeps the award-winning Collagen/HA Matrix and layers in ceramides plus a superfood blend. It is the bottle John reaches for when the first complaint is the mirror — and the second, a few weeks later, is how the knees feel on the stairs.

• Supports skin collagen content and a more youthful look
• Helps reduce the look of wrinkles and dryness from the inside
• May help reduce the enzyme that can contribute to skin aging
• Supports joints, muscle tone, hair, nails, and gums

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Collagen · Daily liquid · NSF Sport

Liquid BioCell Pure

Zero sugar. NSF Certified for Sport.

Pure is the matrix without the fruit. NSF Certified for Sport means it is screened for banned substances — the bottle for people who train hard, track macros, or simply do not want sugar in a collagen drink.

• Supports joint mobility and comfort
• Promotes healthy cartilage and connective tissue
• Reduces the look of wrinkles from the inside
• Clean enough for tested athletes

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Collagen · Daily liquid

Liquid BioCell Life

Joints, skin, and healthy aging in one glass.

Life is three ideas in one: the BioCell matrix, resveratrol, and a superfruit antioxidant blend. It is the bottle most long-time customers started on — and the one still opened when someone says they want to feel and look like themselves, ten years ago.

• Supports joint mobility, comfort, and connective tissue
• Supports skin hydration, firmness, and tone
• Resveratrol plus 13 phytonutrient-rich superfoods
• The formula orthopedic and plastic surgeons have spoken to

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Cellular aging

Vivix — polyphenols aimed at the cell, not just the joint.

Cellular aging · Daily liquid

Vivix+

Slow aging at the cellular level — plus VO₂ max.

Vivix+ sits beside Liquid BioCell for people who want the cell, not only the joint.

• Supports cellular aging pathways
• Shown to increase VO₂ max without additional training
• Polyphenols from the world's most potent source

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Cellular aging · Daily liquid

Vivix

Slow aging at the cellular level.

Vivix is the cellular-aging bottle that sits beside Liquid BioCell. Order it through his online store.

• Targets key factors of cellular aging
• Polyphenols from a concentrated source
• Pairs with a Liquid BioCell protocol

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Lean body

Protein, thermogenic support, and composition — when movement is back.

Lean body · Sparkling drink · 12-pack

Sparkling Protein

40 g protein. Naturally supports GLP-1.

This is not a shake. It is a sparkling, zero-sugar protein you can drink after training or instead of a snack that would have derailed the afternoon. Pair it with movement — protein without the matrix does not rebuild connective tissue on its own.

• 40 g clean protein with a superior amino acid profile
• Helps build and maintain lean muscle
• Clinically tested to help raise GLP-1 and steady cravings
• Zero sugar, 160 calories, lemon-lime

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Lean body · Capsule · thermogenic

Burn

A plant-derived thermogenic.

Burn is the metabolic side of the lean-body system. The shop never leads with a thermogenic — joints first, then composition. When someone is moving again and wants the extra gear, this is the capsule that gets added.

• Supports metabolism and fat oxidation
• Berberine and chromium support healthy blood glucose already in the normal range
• Natural caffeine from coffee bean and green tea
• Part of the lean-body protocol

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Lean body · Softgel protocol

Trim

Composition, cellulite, and the matrix.

Trim is unusual because it does not pretend composition is only calories. Cellulite, waist, and the connective tissue that holds shape are one system. John uses it when someone wants to see the body change — not just the scale.

• SOD B Dimpless — shown to reduce the look of cellulite in 28 days
• Supports smaller hip and waist circumference over 3 months
• CLA to support fat metabolism when you also train
• Collagen/HA Matrix for joints, muscle fitness, and skin

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From the outside

The same matrix, used on skin — body firming foam.

Topical · Body foam

CellProof Body Firming Foam

Arms, thighs, abdomen — targeted.

A topical cannot replace the drink. It can, however, give the surface something to do while the matrix works underneath. Use the foam on training days, after a shower, on the areas that bother you.

• Nourishes and tightens the look of arms, thighs, and abdomen
• Supports a smoother look and the appearance of cellulite
• Pairs with Trim when composition is the brief

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For pets

The same Collagen/HA Matrix, dosed for dogs and cats.

Pets · Liquid, with dropper · for animal use

Liquid BioCell Pet Blend

The matrix, for dogs and cats.

The same Collagen/HA Matrix as the human drinks, dosed for cats and dogs. Shake well. Feed during or after a meal, by body weight — two droppers a day for pets under 24 pounds, more as they get bigger. Refrigerate after opening. Talk to your veterinarian first if your pet is pregnant, nursing, on medication, or under care.

• Promotes healthy, flexible joints, tendons, and ligaments
• Supports joint mobility and lubrication
• Promotes healthy cartilage and connective tissue
• Maintains healthy skin and a shiny coat
• Great-tasting natural flavor — feed directly or with food

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The rest of the store

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Vitamins, protein, and everything else Food Liberation carries.